B-to-B SERVICES

Search Engine Optimization, Website Development and Business-to-Business Lead Generation in Indianapolis, Indiana, and South Florida, including Fort Myers and Naples

MarketWise Solutions provides the comprehensive services required to generate qualified leads for our B-to-B clients. We believe in using the tools and tactics of Integrated Marketing Communications to accomplish our clients' goals, but any specific tool or tactic is only implemented when it fits the needs of an appropriate targeted strategy.

We serve as a fully-staffed marketing department for our clients, and we are responsible for assisting with or overseeing their search engine optimization / SEO, website, marketing and lead generation efforts. We perform comprehensive services that end with qualified leads passed along to our clients' sales manager.

Get More Customers Like Your Best Customers™

A qualified lead is like a gold key that unlocks the door to a new business relationship. To find those golden keys, we use your existing customer data to create a profile of your "best customer" and a unique database of companies that match that profile. Then we establish and build a relationship with the right person or people in those companies.

If we were to write the textbook that fully explains what we can do to generate qualified leads and new relationships for your company, these would be the chapter titles:

     1. Marketing Situation Assessment
     2. Past Customer Analysis / Data Mining
     3. Internet Exposure Analysis / Assessment
     4. Search Engine Marketing: Optimization & Keyword Advertising
     5. Creating and Managing Internet Domain Addresses
     6. Industry Exposure Analysis / Assessment
     7. Comprehensive Industry Exposure Planning
     8. Sales Analysis and Forecasting
     9. Analysis of the Sales Process
   10. Developing Successful Proposals
   11. Public Relations Plan Analysis / Assessment
   12. Writing Effective Press Releases
   13. Writing Trade Publication Articles and Getting Them Published
   14. Advertising Plan Analysis / Assessment
   15. Working with Agencies and Design Firms
   16. Thomasnet Advertising Plan Development
   17. GlobalSpec, IQS and Other Industrial Directory Plans
   18. Tradeshow Attendance Analysis / Assessment
   19. Implementing Successful Tradeshow Strategies
   20. Developing Tradeshow Booths and Graphics
   21. Developing Marketing Communications Materials
   22. Managing Marketing Communications Materials
   23. Creating and Using an Industry Priority Matrix
   24. Developing and Implementing Targeted Marketing Plans
   25. Successful Lead Generation Techniques
   26. Cold Calling Effectively
   27. Using Direct Mail and Email
   28. Effectively Tracking and Following-Up on Leads and Prospects
   29. Establishing and Maintaining a Marketing Database
   30. Using Networking and Industry Affiliations
   31. Developing a Comprehensive Marketing Plan
   32. Analyzing Customer Satisfaction Surveys
   33. Conducting a SWOT Analysis
   34. Customer Relationship Management (CRM)

It would be a thick textbook because effective marketing is an extensive discipline that takes time and experience. That time and experience is the service we provide to our clients -- and the service we could provide to your company so you can Get More Customers Like Your Best Customers™.

If you need assistance generating qualified leads and building new relationships within your target markets, give us a call at 317-564-4898 or submit our contact form, or send us an e-mail to set up an exploratory meeting and learn more about how we can help you open new sales channels and improve existing client relationships.

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MarketWise Solutions, Inc.    -    Indianapolis Office 599 Industrial Drive, Suite 201    -    Carmel, Indiana 46032 Tel:  317-564-4898    -    Fax:  866-458-5404 Email:  Info@MarketWiseSolutions.com

Serving Central Indiana, Indianapolis, Carmel, Zionsville, Bloomington, Columbus, Evansville, Terre Haute, Shelbyville, Noblesville, Lebanon, Lafayette, Ft. Wayne, South Bend, as well as Ohio, Kentucky, Michigan, Illinois, Chicago, Louisville, Cincinnati, St. Louis, South Florida, Fort Myers, Naples, and other areas of the United States, as well as Canada and Europe.

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