TRADE SHOW MARKETING

Design Trade Show Displays, Develop Trade Show Exhibits, Trade Show Promotion in Indianapolis, Indiana & South Florida including Fort Myers and Naples

Trade show marketing can be an important part of a company's lead generation efforts, but it can also be an expensive waste of time if not properly executed and fully exploited to maximize the investment required for this form of labor intensive sales activity. Because trade show marketing usually requires taking a lot of people and equipment out of town at great cost, the time spent preparing for and following up the actual event is as important as the time spent on the trade show exhibit floor.

Your sales staff may only spend a few days or weeks working trade shows each year, but an effective trade show marketing plan can lead to continual lead generation throughout the year. Too often, companies show up to a trade show with the usual booth and brochures, the sales staff chat with each other as attendees stroll by, and they wonder why they never get a decent return on their trade show marketing budget.

Trade Show Marketing Basics

MarketWise Solutions can help you properly prepare for your trade shows and then assist with the follow-up activity that will ultimately lead to the return on your trade show marketing investment. The areas we help you with include:

   Pre-Show Planning

• Defining best trade shows to attend
• Trade show strategy and goals development
• Trade publications / show-issue advertising
• Pre-registration database acquisition
• Direct mail and email campaign
• Press releases and articles, editor relations
• Website preparation
• Print materials design & development
• Promotional materials strategy
• Exhibit booth and graphics design

   At The Show and In The Booth

• Seminar presentations
• Hospitality event planning
• Sponsorships
• In-room promotions
• Press room materials / editor relations
• In-booth premiums, contests, drawings

  After The Show

• Prospect database development
• Follow-up campaign development
• Qualification outbound calling
• Newsletter development & distribution
• Public relations

Trade Show Marketing On A Smaller Budget

Because of the ever-increasing expenses associated with trade show marketing, we help our clients reduce the cost of participating in these important events. Through our years of experience, we have discovered cost-saving alternatives that reduce some of the expenses associated with being an exhibitor, such as booth design and graphics, and exhibit space signage. Development and distribution of trade show print and promotional materials is another area where we can help reduce expenses.

If you need assistance developing and implementing effective trade show marketing, give us a call at 317-564-4898,  or submit our contact form, or send us an e-mail to set up an exploratory conversation, so you can learn more about how we can help open new sales channels and improve existing client relationships.

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MarketWise Solutions, Inc.    -    Indianapolis Office 599 Industrial Drive, Suite 201    -    Carmel, Indiana 46032 Tel:  317-564-4898    -    Fax:  866-458-5404 Email:  Info@MarketWiseSolutions.com

Serving Central Indiana, Indianapolis, Carmel, Zionsville, Bloomington, Columbus, Evansville, Terre Haute, Shelbyville, Noblesville, Lebanon, Lafayette, Ft. Wayne, South Bend, as well as Ohio, Kentucky, Michigan, Illinois, Chicago, Louisville, Cincinnati, St. Louis, South Florida, Fort Myers, Naples, and other areas of the United States, as well as Canada and Europe.

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